Prava doza digitala za zdravstvene profesionalce

Prava doza digitala za zdravstvene profesionalce

Digitalna farmacija

Projekat koji podrazumeva radionicu sa sledećim modulima edukacije za zdravstvene profsionalce:

  • Pisanje newsletter-a u Mailchimp-u
  • Rad u Thinkfick-u – programu za onajn radionice
  • Vođenje društvenih mreža – IG stranice, komunikacija sa zajednicom, saradnja sa influenserima, dizajn, opis profila, hajlajtovi, #teg i tegovi, Reel, Story, Live, Video, karosel post, analitika, duša brenda; izazovi: Šta ako Vam hakuju profil? Kako se prave jake šifre?
  • Facebook, Facebook ads, vođenje stranice
  • LinkedIn – poslovna mreža
  • Youtube – video i obrada videa
  • Izrada ebook-a
  • Rad u Canvi – program o dizajnu
  • Shopify – onlajn prodavnica proizvoda i usluga.

Svi smo mi mediji!

Sa promenama koje donosi moderno doba dogodilo se i to da je baš svako postao medij, pa i mi zdravstveni profesionalci u svim granama struke. Kako aktini činioci digitalnog i medijskog prostora, mi presudno utičemo na to kako se on oblikuje.

Generaciji Z i Milenijalcima više nisu dovoljne markirane torbe, najpopularnije patike i fensi putovanja, pa čak ni pare. One, vidimo, žude za autentičnim iskustvom, primenljivim znanjem i opipljivom vrednošću. Naš je posao da to razumemo i da idemo u korak sa vremenom!

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